General Matters takes your privacy very seriously. Please read the following to learn more about our privacy policy.

  1. This policy applies to website. This policy does not apply to other website which we link to. You should carefully review the privacy policies of those websites in order to determine how they treat your personal information.
  2. This policy describes what types of information we gather about you, how we use it, under what circumstances we disclose it to third-parties, and your right to update or correct it.
  3. This policy does not apply to the practices of websites that does not own or control or to people that does not employ or manage.


Aggregate Data

We gather certain generic information with respect to customer’s use of our website. Information may include number of unique visitors, the frequency with which they visit, and the areas on the website that they favour. These statistics are very much like television ratings that tell the networks how many people tuned into a program. We only use this type of data in the aggregate, on a collective basis, in summary form, rather than on an individual basis. This data help us determine the extent to which our customers use certain parts of our website, which in turn, enables us to make it as appealing as possible. We may also share aggregate data of customer collective use of our website with advertisers, sponsors, and other companies with which we do business (Affiliates or business partners). We do this so they, too, can improve functionality and offer services and materials that users want.


We use “cookies” on our website. Cookies are pieces of information or data sent to your browser from a web server and stored on your computer’s hard drive for record keeping purposes. Cookies tell our computer that you have visited before and can help to make your visit more personal so you don’t have to re-enter information on a return visit. Cookies also allow us to count the number of unique and return visitors who use our website.

Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you have received a cookie or, alternatively, to refuse to accept cookies. It is important to note that you may not be able to use certain features like checking out (and participate in certain offerings) on our website if you choose to not accept cookies. Cookies an also enable us to track and target the interests of our users to enhance their experience on our website.

 Third Party Advertiser Cookies

We use third-party advertising companies who use cookies to serve our ads on the Internet. To do so, these companies may use anonymous information about your visits to website. This information can include: date/time of banner ad shown, the banner ad that was shown, their cookies, the IP address. This information can also be used for online preference marketing purpose. does not use or have access to this information. If you want to prevent a third-party advertiser from setting and/or reading cookies on your computer, currently you may either visit each ad network’s website individually and opt out or visit the website of the National Advertising Initiative (“NAI”) to opt out of all network advertising cookies at

IP Addresses

We collect and analyze traffic on our website by keeping track of the IP address of our visitors. An IP address is a unique number assigned to your computer when you are using your browser on the Internet. We log this information so that we can monitor things like the number of visitors visiting the websites; however, we do not link your IP address to any personally identifying information.

Personalizing Your Experience on the Website

We try to personalize your experience on our website by tracking greetings and other content you have sent and gifts you have purchased in order to shape our recommendations about the greetings, cards, items and gifts that might be of interest to you. We also examine customer traffic partners and website usage to help us enhance the design and layout of the website and make it easier to navigate.

From time to time, we may send you surveys or solicit your feedback. We use surveys to gage user interest in new products and premiums we may offer. .We will ask for your feedback on greetings and other site features. We will use the information we gather to improve our website and provide a more meaningful experience for our users. We may also use the information to alert you to offers and products in which you may be interested in.

Subscribing to our Newsletter

We send email notifications and information to users who have opted in. Those notifications may be, but not limited to, our exclusive Newsletter, information on new features, new content, other products and services. These communications are sent to you directly by In order to receive the emailed information you must have subscribed via our website to join our mailing list or creating a customer account.

It is our intention to always allow you to opt out of any of our lists. When you receive any Newsletter or email and you want to unsubscribe, you can simply follow the “unsubscribe” links at the bottom of each edition.

Information Gathered From Members

If you elect to purchase a product on, you will be required to provide us with certain personal information, including your name, e-mail address, credit card number, expiration date, and billing address (this required information is subject to change from time to time). There may also be opportunities for you to provide us with additional information regarding your preferences and interests. This information, however, is not required and is completely optional on your part. Additional data may be collected from you based upon certain services you elect to utilize on our website, email addresses for example or used to store and send electronic greeting cards. By obtaining this information, we can provide our Members with specific content and advertising in which they might be interested. None of this information is required to use our services or to become a user; however, the omission of certain types of data will limit the value of your use of these features.

Uses of Personal Information

If you have provided us your consent via opt-in subscription, we use the information we have collected about you in five ways:

  • To send personalized, targeted information that we think our users will find relevant.
  • To support any of your requests like order processing.
  • To send promotions and coupons based on user interests
  • To contact the user for feedback and surveys.
  • To send the user other information about

 Theses communications are done through your registered e-mail.

On-Site Advertising may also use information about you to target advertising while you are visiting our Website. We may use cookie files to assure that you will not be served the same ads repeatedly.

Order Fulfillment

To process your orders, may provide his partners with your name, street address, e-mail address and phone number. will limit the types of information shared to the minimum necessary to efficiently process your order. In some cases you are ordering products from a business partner and in accepting these offers, you become subject to its privacy policy. We encourage you to review these companies privacy policies with which you are comfortable.

 Disclosure Exceptions

Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third-parties if we are required to do so by law or we believe that such action is necessary:

  • To comply with legal process such as search warrant, subpoena or court order;
  • To protect the company’s rights and property;
  • To investigate reports of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages;
  • To protect against misuse or unauthorized use of our Website and/or its service;
  • During emergencies, such as when we believe someone’s physical safety is at risk.

Your Control Over Personal Information

Opt-Out/Changing Your Status

Any time you receive an email from us you can change your status. Every communication that sends you will contain a clearly worded “Opt-Out” or “Unsubscribe” link allowing you to withdraw your permission for future mailings. This system is automated and must be contacted from the email address you wish to have removed. Permission changes will be honored as soon as possible after receipt. Permission changes will however not affect any information which you provided to us and which we previously shared with our Business Partners.

Sale of Assets

 In the event that and/or it’s units or subsidiaries are ever sold, acquired, merged, liquidated, reorganized, or otherwise transferred, we reserve the right to transfer our users databases together with any personal identifiable information contained therein, to a third-party acquiring Company’s assets.

 Data Security

When you place orders for purchased products or access your payment information, we use an advanced encryption technology known as Secure Socket Layer (SSL) to protect the storage and transfer of our data from authorized parties. While on a secure page, such as our registration form, a lock or key icon appears on the bottom of your web browser. In addition to our online security efforts, we take reasonable steps to protect your personal data offline, as well. All of your information, not just the sensitive information above, is restricted in our office.

Changes to the Privacy Policy will occasionally update this Privacy Policy in response to changing business circumstances and legal developments. When posts changes to this Policy, you will see date depicting the last update of the policy on top of this page. If there are material changes to this policy or in how uses personally identifiable information, will prominently post such changes prior to implementing the change. encourages you to periodically review this policy to be informed of how we are protecting your information. You may review our policy anytime as it will always be linked to our Website.

Use Common Senses in All Your Online Activities

Even the best policy can’t protect your online privacy and security in all circumstances. Unscrupulous advertisers, hackers, and scam artists are constantly searching the Internet looking for new targets; your best protection is to understand the limits to privacy on the Internet and use common senses in all of your on-line activities.

Be aware that e-mail is an inherently insecure form of communication. Remember that third parties are sometimes able to illegally intercept your unencrypted messages, including online greetings.

Anytime you visit a chat room or post a message to an on-line bulletin board, your e-mail address can be accessed by advertisers looking to compile lists for unsolicited commercial e-mail (also known as spam). Be sure that you only disclose your e-mail address in circumstances in which it is safe to do so. Beware of scams in which persons unknown to you request you screen name, password, or credit card information. Make sure you verify the identity of anyone asking for personal information. Always monitor your children’s on-line activities and educate them as to the rules of safe Internet use.

Contact Information

If you have any question or concerns regarding this Policy, you can contact us via our Contact Us page or directly through our e-mail at